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All done, old aluminium double-glazed windows having now been replaced with PVC-U.
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The Window Man makes a prediction This is probably going to surprise many people in the trade, but the evidence is all around us. You may think our market is well into its maturity and it has nowhere else to develop to? Far from it. I believe that the wheel is reinventing itself. Silver aluminium windows are just about to go out of fashion - BIG TIME! White and, to a lesser extent, woodgrained PVC-U, together with the 'many-mullioned look', often with leaded lights, are coming to be the 'in thing'. What this will do to our industry will be almost unprecedented, as people start replacing windows not as a 'need' but as a 'want' and a FASHION item. The impetus for this change is coming from a new generation of home improvers who aspire to return to the aesthetics of quaintness and aesthetics, and from an older generation who like what the younger generation is doing and have the disposable income to treat themselves to the latest fashion in new windows, just for the fun of it. A message to the savvy trade: strip out all the old photos in your customer presenter and replace them pronto with pictures of your latest work, because your customers are now buying 'fashion' fixtures. © 2001 - The Window Man. All rights reserved. See note below. Media professionals may freely reproduce the above only in its entirety and on condition that this website address is credited as the source. For trade communications and discussion e-mail the author: The Window Man |
Example of 'replacing the replacements’ - for FASHION
At last (and not before time) the myth that ‘you only ever fit new windows once ...’ is finally being dispelled completely.
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